About · Assidu
Your independent insurance broker in Switzerland since 1979
Nine locations across French-speaking Switzerland and Ticino, 85 employees and more than 80 insurance and banking partners. We negotiate your insurance and pension solutions across the market and represent your interests – and yours alone.
25,000+ employees insured under occupational pension schemes
Who we are
One of Switzerland's leading independent brokers
The proximity of a family-owned company, the expertise of in-house specialists and the organisational strength of a national player.
Through our nine locations, we support companies, public and subsidised entities, self-employed professionals, individuals and families. The volume of premiums entrusted to us strengthens our negotiating position with insurance companies, allowing our clients to benefit from the scale of our organisation.
Our mission
To make insurance, pension and mortgage financing matters easier to understand, enabling you to make informed decisions and protecting your interests over the long term.
Our specialists apply their expertise to analyse your situation neutrally, compare available solutions objectively and support you personally at every stage, particularly when managing and settling claims.
Our family council helps preserve the company’s values and ensure continuity of the entrepreneurial project from one generation to the next. The third generation is now actively involved in Assidu, continuing the project initiated by its founder.
Governance
Independence embedded in our ownership
Assidu SA is 100% owned by the founding Dubied family and members of management who are operationally involved in the company, independently of stock-market pressures and international corporate groups. This ownership structure supports long-term decision-making: the future of the company, its reputation and the interests of our clients take precedence over short-term returns.
Management
Management in touch with everyday reality
Members of the founding family and shareholder-managers remain operationally involved in client work.
They work as advisers, specialists and portfolio managers. This proximity keeps management closely connected to the realities faced by our clients and teams, and to developments in the market.
Meet our management and team
History
Three generations, one long-term vision
Since its foundation by Pierre Dubied, Assidu has developed around consistent principles: provide independent advice, strengthen in-house expertise and build lasting relationships.
- 1979Founded by Pierre DubiedAn independent insurance advisory business in Court (BE).
- 1992Assidu SA is foundedThe Delémont and Lugano offices brought together in one company.
- 2023The third generationIt joins the company; a family council looks after continuity.
- TodayNine locations85 employees, from French-speaking Switzerland to Ticino.
Principles
The principles that guide us
The principles that guide our decisions and professional relationships.
01Expertise and experience
A high level of in-house professional knowledge.
02Client focus
Recommendations based on each client’s situation, objectives and priorities.
03Neutrality
An open comparison of available solutions, free from conflicts of interest.
04Continuity
Stable points of contact and professional relationships built to last.
05Integrity
Decisions and conduct guided by honesty, transparency and respect for applicable rules.
06Respect
A professional working environment attentive to both clients and employees.
Expertise
Expertise developed over the long term
Assidu is a training company: we train apprentices, welcome university interns and actively finance the continuing professional development of our talents across our teams.
The average length of service at Assidu is 11 years: many employees have supported the same clients for more than ten years, which strengthens the continuity of the relationship.
Frequently asked questions
Assidu and insurance brokerage
Frequently asked questions about Assidu and insurance brokerage
An insurance agent, or tied insurance intermediary, distributes the products of the insurance company that employs or mandates them. An insurance broker, or untied insurance intermediery is mandated by the client compares offers from several insurers and represents the client's interests in negotiations. At Assidu, this comparison draws on more than 80 insurance and banking partners. This distinction is set out in the Swiss Insurance Supervision Act (ISA) and determines how an intermediary is classified and registered with FINMA.
An independent insurance broker analyses a client’s needs, obtains and compares offers from several insurance companies, negotiates suitable terms and supports the client in implementing and managing the resulting solutions. Unlike an insurance agent, an independent broker is not tied to a single insurance company and represents the client’s interests.
Assidu combines multidisciplinary in-house expertise, family ownership and a strong regional presence. This structure provides clients with stable points of contact, short decision-making channels and long-term support.
The entire share capital of Assidu SA is held by the founding Dubied family and members of management who are actively involved in the company. Assidu is neither publicly listed nor controlled by an investment fund or multinational group.
Yes. Assidu supports clients throughout the claims process. Our in-house specialists coordinate with the insurance companies, assist with the required documentation and represent the client’s interests throughout the handling and settlement of the claim.
Yes. Assidu SA is entered in FINMA’s public register as an untied insurance intermediary under registration number F01460823. This registration relates to its insurance intermediation activities.
Assidu supports individuals and families, self-employed professionals, companies ranging from SMEs to large organisations, and public and subsidised entities. Our areas of expertise include insurance and risk management, occupational and personal pension provision, financial planning and mortgage financing.